IMARK Electrical Launches Digital Selling Assets

Electrical contractors and end-user customers rely heavily on the expertise and logistical support of IMARK Electrical members—now and in the future.

Now available on the IMARK website, the “Digital Selling Assets” section is a repository of easily transferable information and resources from IMARK Electrical suppliers.

“We have created a place where our supplier partners can easily share information on key product solutions and other types of general information that is relevant and helpful to end users and installers,” said Steve Ruane, IMARK Electrical vice president of marketing. “In turn, our members can easily forward this information to customers via email or feature this content on their website, on social media platforms or as part of a sales promotion. We really want to put this high-quality content to work.”

The “Digital Selling Assets” section on the IMARK website will be grouped into two categories:

Key Product Solutions

This section includes a list of key products deemed by our suppliers to be top sales opportunities for IMARK Electrical members. Each featured product will include an array of “Digital Selling Assets” such as videos, sales brochures and/or links to specialized web pages.

General Sales Support Resources

This section includes sales and/or marketing resources that are general in nature and may not be tied to a particular product line. Examples include training materials, installation videos, white papers and National Electrical Code (NEC) information. In addition, suppliers may also provide relevant content for customers in select industries (i.e., health care, commercial office, hospitality).

So far, the site includes more than 300 featured items from more than 30 IMARK Electrical suppliers. “Our suppliers have done a great job in sharing information that can offer real solutions to busy installers and end customers. There is a lot of information that can help customers in the following areas,” continued Ruane.