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IMARK Group is sad to report the sudden and unexpected passing of our friend and colleague Dan Potter. Dan died of a heart attack on Friday, Nov. 6, 2020.

As marketing coordinator, Dan was a long-time and devoted IMARK employee and well known and well liked for his hard work, high energy, positive outlook on life and sense of humor. Throughout his career, Dan provided exceptional and responsive customer service and was always willing and eager to lend a hand on group projects and initiatives. Dan’s devotion and hard work have significantly contributed to our group’s success. He was a wonderful colleague and a dear friend. He will be greatly missed.

Dan is survived by his wife Michelle and his two brothers John and Peter and several nieces and nephews. His memory lives on as he was an organ donor and extended the life of several people.

Dan was committed to the wellbeing of animals and his fam-ily pets were always rescues. Dan enjoyed spending time outdoors especially summers at his cabin on Lake Erie in Angola, New York, known to his closest friends as the “clown cabin.” Dan loved fishing at the lake and sitting around the fire telling stories with his friends and family.

In his memory, donations can be made to Lollypop Farms (Humane Society of Greater Rochester).