Executive Message

Communicating in an Overconnected World

Welcome to the Communications issue of IMARK Now. In a Q1 2018 survey of member executive interests and concerns, one of the most pressing challenges noted by respondents was communicating with the...

Chairman's Perspective

Getting to Know IMARK's New Chairman Bob Powers

IMARK Group is pleased to introduce our new chairman of the board. Bob Powers is the president and managing partner of Edges Electrical Group, which is based in San Jose, California. Bob recently...

A Fine Line

Manufacturers, reps and distributors offer top tips and strategies when it comes to the ‘art’ of the line conversion.

Effective Communications In a Digital Age: A Distributor's Eye-View

From tailored messages to repetition, multiple mediums and more—IMARK distributors share best marketing practices in today’s high-tech, connected era.

Effective Communications In a Digital Age: A Manufacturer's Eye-View

Marketing executives from IMARK manufacturers offer some of their best practices for effective marketing and communications in today’s digital age.

Pay Attention To Selling

Not Your Cell

Digital distraction is destroying every aspect of our professional lives. Now is the time to get focus-wise

Best Practices In SEO

For Electrical Distributors

Search engine optimization (SEO) is an ongoing effort to make your website visible to search engines. Here’s how distributors can positively impact SEO for their sites.

Capturing A Competitive Edge With LaaS

The lighting service industry is sitting in the driver’s seat to unlock a $44 billion nascent market opportunity in the United States for LED lighting retrofits enabled by smart controls.

What O.J.'s Trial Taught Us About Making Messages Stick

'O.J. IS OUT'

People can barely remember 15 percent of the last PowerPoint presentation they attended, yet most adults know this phrase from the trial 20 years ago.

A Checklist For More Persuasive Presentations

Here are the questions to ask yourself when structuring a presentation that will defuse potential objections upfront and compel your target audience to say yes.

Are Your Salespeople Thinking Strategically?

When salespeople apply the same processes found in their parent company’s strategic plan, customer-centric thinking improves

Don't Take Your Foot Off The Gas

Good times don’t last forever. It’s time to take a long-term approach toward the health of your organization.

IMARK Showcase Strengthens Business Partnerships

IMARK members, suppliers and service providers convene in Chicago to explore mutual opportunities for increased sales and profits

IMARK Member Encourages Others To Take EPEC Challenge

National Association of Electrical Distributors and its Electrical Products Education Course program can give your company an edge on the competition.

Is It Time To Redesign Your Website?

Your website is the public face of your business in the digital realm and often the first interaction between your company and its prospects. Take a long look at yours and consider what’s staring back.

Member Profile: WEDCO, Inc.

Nevada’s Locally-Owned Electrical Distributor

WEDCO Inc., a locally-owned and operated electrical distributor in Nevada, takes pride in supporting its customers, employees and community.The company was founded in 1950 by Dick Elmore along with...

Member Profile: Cregger, Co.

AT CREGGER, PRIDE MAKES THE DIFFERENCE

Morris Cregger founded Cregger Co. Inc. in 1978 determined to deliver services and products better than the competition.His hard work ethic, good business sense and time grew the business from one...

Member News

IMARK Group Congratulates 2017 EPEC Graduates from IMARK Member CompaniesThe National Association of Electrical Distributors (NAED) Electrical Products Education Course (EPEC) is recognized as a...

Supplier News

Arlington Presents Rep Sales Awards at NEMRA, Wins NEMMY Rep Choice AwardArlington Industries Inc. in Scranton, Pennsylvania recently presented awards to rep firms at the National Electrical...