Executive Message Planning for Change... What Got You Here Won't Get You There IMARK Group convened the first meeting of our Member Growth Advisory Task Force on Oct. 13-14, 2017.The task force members (from small, medium and large IMARK member companies) have committed to... Read More
Chairman's Perspective Looking Back... and Looking Forward A few final thoughts and, if I may be so bold, a call to action.My time as the IMARK board chair is ending and as I reflect on my tenure, I thought it would be appropriate to share some key... Read More
Learn How To Strategize Your Company's Direction There are three Cs to setting strong strategic direction for your business: clear, cut and concise. Read More
The Joy Of Selling Hand Tools Tool manufacturers and IMARK member execs share tips for the savvy sales, marketing and promotion of electrician’s tools. Read More
Seek To Complete Not Compete in Tough Conversations Tough conversations can be less difficult if you remember one critical rule: Try to help, not win Read More
LED's Impact on Leadership In The Electrical Industry Once something is digitized, the market surrounding the product goes through rapid stages of change defined as the six Ds. Read More
May The Power Of Ethernet Be With You Product experts from IMARK lighting suppliers discuss the increasing popularity of Power over Ethernet and how distributors can help take advantage of this emerging power source. Read More
Member News Mars Electric Hosts Open House, Announces PromotionsMars Electric in Cleveland, Ohio hosted an open house and new product expo on Sept. 14 at its new Mayfield Village location. More than 50... Read More
Supplier News Atkore International Acquires Calpipe IndustriesAtkore International Group Inc. in Harvey, Illinois has acquired Calpipe Industries LLC, a market leader for electrical conduit systems for corrosive... Read More
MSP Profile: Distributor Marketing Management Times Change, But Marketing Fundamentals Remain the Same Does direct mail marketing still work? You bet it does, says John Anderson, director of sales at Distributor Marketing Management (DMM) in Columbia Station, Ohio.How many emails do you get a day... Read More
Member Profile: Peninsular Electric Distributors Peninsular Sets Standards For Service and Knowledge for 70 Years Todays business environment is more competitive than ever with national chains and online businesses all vying for a piece of the market. Being able to serve customers quickly, accurately and with... Read More
You're The Connection The more you think of yourself as the connection between a product or service and someone who needs it, the more effective sales professional you will be. Read More
Why Do They Say Yes? Here is a hierarchy of business-to-business needs that provides insight into what motivates your prospect to say yes. Read More
Customer Surveys: The R&D Of Distribution Learn some best practices for conducting customer surveys, which are solid research and development tools for electrical distributors. Read More
Manage and Minimize Credit Card Processing Costs Taking credit cards is the cost of doing business. Keeping your credit card processing costs as low as possible is just prudent business. Read More
Building a Solid Bench of Talent If you plan to carry on the tradition of growing your own talent, you need to formalize the process. Read More
IMARK Recognizes Members and Suppliers IMARK Announces Distinguished Performance Awards IMARK Group recently recognized member and supplier companies with awards for distinguished performance in 2016-17 Read More
Help Contractors Quickly Buy From Your Webstore The QuickBuy ePad is the latest enhancement to the IMARK Website Development Tool. Read More
Why B2B Blogs Fail and What You Can Do About It Planning a business-to-business blog strategy can help you attract your target audience, build brand trust and ultimately move your prospects to a purchasing decision. Read More